Bestads Top 6 of the Week reviewed by Wesley ter Haar, founder, MediaMonks, Netherlands

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2012-02-01 Photo Wesley ter Haar.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Wesley ter Haar, founder and chief operating officer at MediaMonks, Hilversum, Netherlands.

Winner: Axe Body Spray – Soulmates. It’s the battle of the big boys, and Axe ends up with the girl. It might be the looks, or even the talent to play the perfect song, but above all it’s the complete and utter confidence this swaggers in with. It’s pitch-perfect and manages to convey a multitude of stories with the simplest of scripts. Each stolen glance and missed opportunity another string in the bow of Axe’s romantic renaissance. Was it not for my complete lack of body-odour I would run out to buy some now. READ ON…