Simon Veksner: Does it make any sense to feel loyalty towards a corporation?

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loyalty.jpgBy Simon Veksner

Creative Director

DDB Sydney

It’s obvious why companies want to have loyal employees.

Loyal employees are less likely to leave, more likely to behave the way the company wants them to, and may possibly work for lower pay.

But does it make sense for a person to feel loyalty towards a corporation? READ ON…