STIHL asks Kiwis to decide to save Flossie or the beloved chainsaw in new spot via DDB Group NZ

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Screen Shot 2014-03-17 at 1.02.51 pm.jpgFor the last five years, DDB and STIHL have brought Kiwis the bitter family feud between two brothers and an heirloom chainsaw.

 

It began with ‘Bequeathed,’ the edgy and humourous tale of a brother who twists his father’s dying words in order to inherit his chainsaw. Then came ‘Mercy dash,’ the controversial sequel that showed just how far the other brother was willing to go to get it back, leaving his brother to perish in the storm.

Now the brothers are back, once again under the cruel eye of Adam Stevens from Robber’s Dog. They’re darker than ever and this time the viewer must decide how it ends.

 

The 30″ spot asks Kiwis to make a call whether the brother should save his beloved STIHL chainsaw or Flossie the lamb from a raging barn fire.

 

DDB executive creative director, Shane Bradnick, says DDB has once again pushed the boundaries of what a chainsaw advertisement should be, showing the passion Kiwis have for their STIHL tools.

 

Says Bradnick: “Given how much the previous campaigns resonated with the public, I’m looking forward to see the reaction this time around and which decision will be the most popular.”

 

Which ending will you choose?

Client: STIHL

Agency: DDB Group New Zealand

Executive Creative Director: Shane Bradnick

Creative Directors: Mark Lorrigan, Chris Schofield

Art Director: Adam Barnes

Copywriter: James O’Sullivan

Group Business Director: Scott Wallace

Executive Producer: Judy Thompson

Agency Producer: Samantha Meehan

Production Company: Robber’s Dog

Director: Adam Stevens

Executive Producer: Mark Foster

Producer: Caz Hearn

Managing Director: George Mackenzie

DOP: Mark Pugh

Editor: Paul Maxwell

Grade & VFX: Blockhead

Music Composition & Sound Design: Liquid Studios