#TurnOffToTurnOn: Durex makes a global wake- up call to switch off and reconnect for Earth Hour

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Durex-turn-off.jpgThis is a global wake-up call from Durex. It’s time for tech lovers to switch off and reconnect for Earth Hour 2014, this Saturday March 29th at 8.30pm.

The spot, created by TMW London, aims to drive social interaction with the #TurnOffToTurnOn activity which will run across 56 markets.

Says Ukonwa Ojo, global marketing manager: “Durex believes nothing should get in the way of great sex but our growing obsession with phones, laptops, TVs and Tablets isn’t bringing us closer together, it’s pushing us apart. So for us working with Earth Hour is a perfect campaign fit to get across that message, let’s all turn off to turn on.”

Agency: TMW

Chief Creative Officer: Gareth James

Associate Creative Directors: Tom Harman and George Bell

Art director: Marcus Aitman

Copywriter: Laura Parker

Designer: Bea Maggipinto

Creative Artworker: Gavin Day

Planner: Mike Phillips

Senior Account Director: Michael Wells

Project Manager: Marlen Lutter / Jonny Hough

Community Managers: Sophie Mindell / Caroline O’Donoghue

Agency producer: Millie Graham-Campbell

Production company: Mind’s Eye

Director: Charlie Phillips

Producer: Max Yeoman

Post-production: Gramercy Park Studios