Bestads Top 6 of the Week reviewed by Malcolm Poynton, European CCO, SapientNitro Europe

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Malcolm Poynton, European chief creative officer at SapientNitro.

BEST TV

This week’s stand-out spot is from Ikea. We’ve all seen spots featuring the friendship of kids – Ikea’s version, ‘bringing spaces to life’ is done with enough charm to win over any audience. Beautifully observed, the music is pitched just right and it feels like a little story rather than a sledgehammer of a retail ad. READ ON…