Pepsi MAX celebrates football + music in new ‘Now Is What You Make It’ campaign via 180 LA
Pepsi MAX via 180 Los Angeles has released the latest evolution of the brand’s 2014 football campaign – a new series of shorts and a TV commercial that celebrate football and music proving that ‘Now Is What You Make It’.
The ‘Now’ creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi MAX all-star football lineup – Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and four-time player of the year, Leo Messi – the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monae as she performs an exclusive, fresh take of David Bowie’s iconic classic, ‘Heroes’.
2 Comments
Love that the flags in the last shot are all fake…don’t want to piss any one country off by not showing their flag so Pepsi just invents a few countries of their own.
In twenty five years this will be as cool as silver pants on men, Michael J Fox, roller blades and cut off sleeves.