SKY Television uses the power of social media to topple Game of Thrones’ King Joffrey via DDB NZ

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Joffrey.jpgIn anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.

Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.

DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland’s largest public squares. The statue has a rope positioned around the King’s neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.

Says Travis Dunbar, SKY’s director of programming: “Game of Thrones is a worldwide phenomenon and King Joffrey is quite possibly the most hated fictional television character of all time. It’s exciting to give fans an opportunity they are dying for; to assist in the demise of the King of the Iron Throne.

“First we saw a giant 40-foot-long dragon skull wash up on a beach in Dorset, England* and now it’s New Zealand’s turn to spark the fury.”

Says Shane Bradnick, DDB executive creative director: “It’s great to be working with clients that want to create ideas that bring the fictional, digital and real worlds together. Let’s bring the bastard down!”

Fans will be able to stay abreast of the campaign progress and Twitter feed via bringdowntheking.com and watch as the boy-king statue eventually falls via the webcam live stream.

Agency:  DDB Group New Zealand

Client:  SKY Television

SKY Television:

Marketing Director:  Mike Watson

Product Marketing Manager:  Amber Cooke

DDB Group New Zealand:

Executive Creative Director:  Shane Bradnick

Creative Director:  Chris Schofield

Digital Creative Director: Haydn Kerr

Art Director:  Adam Thompson

Copywriter:  Rory McKechnie

Senior Account Director:  James Blair

Account Manager: Georgia Newton

Agency Producer:  Tania Jeram

Executive Producer:  Judy Thompson

Digital Business Director: Paul Pritchard

Digital Executive Producer: Liz Knox

Lead Digital Designer: Jason Vertongen

Senior Technologist: Cameron Crosby

Developer: Cain Coulton

 

Mango Communications:

Senior Account Director: Sean Brown

Senior Account Manager: Eleisha Balmer

Film Company (production) – Finch

Executive Producer: Rob Galluzzo

Executive Producer: Michael Hilliard

TV Producer: Camilla Dehnert

Camera Operator: Sam Britten

Production Designer: Bruce Everard

Prop maker: Phil Gregory

Construction Manager Grant Bailey

CNC Machining: Styrotech Limited

3D character modeling : Michael Ulloa

Engineer: Nick Barnfield

Live Streaming – Slip Stream

Managing Director: Aaron Crabb