Cannes Contenders: Saatchi & Saatchi NZ

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Tui: Catch a million

Tui gives kiwi cricket fans the chance to catch their share of $1 million, becoming one of the most talked about promotions of the summer.

Tui: Beer Plumber

Plumbing a guy’s house with beer, making one man’s dream come true and millions of envious beer drinkers worldwide. Over 8 million views and counting.

L&P Summer: Jandals and Towels

Wearable billboards to help kiwis hold on to summer.

ASB: Like Loan (2013)

Saatchi & Saatchi NZ

The first socially powered home loan interest rate. The more likes, the lower the rate.

ASB: 1000km tennis court

A world record attempt to play the world’s longest tennis rally over a 1000km court stretching across New Zealand.