Fred & Farid comes clean on the truth about the failed Omnicom and Publicis merger
“The communication business is dominated by giants… worldwide companies driven by CFOs, shareholders and stock markets. They eat up and digest any company tickling them in their world domination plan. It’s harder and harder for creative boutiques to survive.
So at Fred & Farid, they had an idea…Why not organise an epic #fail with 2 giants? Instead of the usual David against Goliath… Fred & Farid made a Goliath against Goliath story.
First they sent a fake letter from Omnicom’s CEO’s John Wren, to Publicis’ CEO’s Maurice Levy : “Dear Maurice, I’m not insensitive to your gallic charm, and I’ve always loved French fries. To be brutally honest… I think we should marry… merge our groups into a 35 billions family and dominate the world. Ps. Don’t worry, I’ll be the bride at the church”.
Meanwhile they sent another fake letter from Maurice to John : “Dear John, you might think I’m a bit Frenchy crazy… but I’ve always admire G. Bush’s creativity to win elections… and bacon ice cream. I think we should marry… merge our groups into a 35 billions family and dominate the world. Ps. Don’t worry, I’ll be the bride at the church”.
2 Comments
Yeah it’s not very funny, is it?
Dreadful.