Rowan Dean: Is it the idea or the execution that lies at the heart of great creative work?
June 30 2014, 10:24 am | | 6 Comments
Rowan Dean has a very interesting article in today’s Australian Financial Review which compares two recent road safety spots: one for TAC via Clemenger BBDO, Melbourne, the other for NZTA via sister agency Clemenger BBDO, Wellington. The latter spot picked up a Gold Lion at Cannes this month.
6 Comments
Its bizarre to think that the notion of superior execution leading to a more engaging and effective piece of communication needs to be spelled out in an article. Who would have thought that Production Companies can add value?
After reading the Fin Review article I watched the TAC ad… Have to say it’s not as woeful as Rowan makes out. In fact it conveys the message perfectly well. And by my definition, the bearded dude driving is definitely not a hipster. Rowan you need to get out more!
Who ‘d have thought that an EP wouldn’t get the fact that clients read this blog too.
This is just proof that even someone with years of experience, still doesn’t understand what’s what.
The idea in both ads is markedly different and is what ultimately sets them apart.
Neither execution is particularly excellent with poor ‘Home & Away’ performances in one and a totally forgettable performance in the other. Isn’t this obvious?
Is the editor of the AFR that clueless? Are readers of this blog that mutely unaware of what makes a commercial good?
Speak up, or we’re in agreement with this wholly inaccurate observation.
A great idea executed poorly is no better than a poor idea executed greatly. Idea and execution go hand in hand.
The premise of your comparison is entirely flawed Rowan. This is not the same brief. To suggest that every road safety commercial is directly comparable is like asserting that every chocolate commercial, every car commercial, every cosmetics commercial, every beer commercial, every…
Short answer? No. We are not all that clueless.