The Sweet Shop’s Steve Ayson’s ‘Momsong’ spot for Old Spice scores at AICP Awards in New York
June 18 2014, 11:13 am | | 5 Comments
The Sweet Shop director, Steve Ayson has taken out the highly coveted awards for Direction and Humour at the recent AICP Show held in New York.
Celebrating the craft of the commercial, the 2014 AICP Show awarded Ayson’s comedic spot “Momsong” for Old Spice in both the prestigious Direction and Humour categories.
Ayson worked alongside Australian creatives, Justine Armour and Ruth Bellotti to create the spot making this a nice accolade to the creative talent of Australia and New Zealand.
The spot, which comes out of Wieden & Kennedy, Portland has already been a fixture on the awards circuit, picking up two gold pencils at the One Show Awards in New York last month.
5 Comments
Cool stuff! Who were the production company on this?
Ruth’s a pom
Old Spice are on fire.
Steve is with The Sweet Shop.
Saba…but this is MJZ, right?