Veksner: Are apps the new screenplays?
June 2 2014, 10:53 am | | 3 Comments
By Simon Veksner, Creative Director, DDB Sydney
A lot of Creatives nowadays seem to be developing apps on the side.
(The picture is of an old BBH colleague of mine, Dan Hubert, who created the successful ‘AppyParking’ app, which tells you where you can park in London.)
This is new. READ ON…
3 Comments
Well I’m on my 3rd app now. No riches, but hopefully saving a few lives.
I wouldn’t put screenplays and apps quite in the same category.
It’s not odd for ad creatives to have side projects. In fact, many, many creative people have worked in advertising purely for easy money to fund their other, more credible projects. Personally, I’m wary of those that don’t have other projects on the side.
I have heard stories that people who aren’t ad creatives have side projects as well.