Veksner: Are apps the new screenplays?

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danappycrop.jpgBy Simon Veksner, Creative Director, DDB Sydney

A lot of Creatives nowadays seem to be developing apps on the side.

(The picture is of an old BBH colleague of mine, Dan Hubert, who created the successful ‘AppyParking’ app, which tells you where you can park in London.)

This is new. READ ON…