Lotto NZ transforms Kiwis’ day with a scratch in the latest campaign spots via DDB New Zealand

The latest campaign from Lotto NZ by DDB shows that with a quick scratch and a bit of luck Kiwis can win instantly with Instant Kiwi.

Says Kelly Millier, Lotto NZ head of brand and communications: “These spots are a fun way to show the fact that playing Instant Kiwi can add a little thrill to your day. And, let’s be honest, who doesn’t enjoy a bit of a thrill in their lives?”

VIEW THE PARTY SPOT

VIEW THE BALD SPOT

VIEW THE KITTENS SPOT

VIEW THE ALARM SPOT

Says Shane Bradnick, DDB executive creative director: “A simple scratch may not really turn your workload into kittens or your bald spot in to a Fabio-esque hairdo, but it’s a fun way to show you could win a shed load of cash and change your life in an instant. And to think, we’ve always been told no good comes from scratching things.”

This campaign is designed to remind Kiwis they can instantly transform their day with a little scratch and showcase some of the latest tickets available – at any one time there are 16 different tickets on sale.

The first 15″ spot in the series, Party, has launched on TV with the remaining three, Bald, Kittens and Alarm, launching later in the year.

DDB NZ

Sound Mix: Craig Matuschka