Tim Finn urges people to sign Last 55 petition in ‘I See Red’ track for WWF via Ogilvy & Mather NZ
Ogilvy & Mather has placed an advertising message inside a music track part of the Last 55 campaign for WWF.
At 55 seconds into ‘I See Red’ Tim Finn interrupts the song urging people to go online and sign The Last 55 petition to help save the Maui’s Dolphins. After the message from the artist the song continues. TRN have placed the song in regular programming on Haurarki, Hits and Coast.
Says Dean Buchanan, chief content officer TRN: “We are very happy to support this initiative, it’s a great cause and excellent use of star kiwi talent, music and the radio medium.”
Says Angus Hennah, Ogilvy & Mather NZ executive creative director: “I See Red seemed a very appropriate song to launch this phase of the campaign – if we don’t act now we will see the extinction of the Maui’s Dolphins in our lifetime.”
The Last 55 campaign has been a huge success to date with over 82,000 signing the petition (the target was 55,000 before the election) making it arguably the most successful online petition ever in New Zealand.
Title: I See 55
Agency: Ogilvy & Mather New Zealand
Client: WWF
Executive Creative Director: Angus Hennah
Creatives: Henry Wall, Mitchel Sutton, Paul Kim, Angus Hennah
Media Director: Susan Browne
Media Planner: Marie-Claire Manson
Planning: Adi Staite
Group Account Director: Sandra Daniel
Senior Account Manager: Eduardo Hernandez
Account Manager: Neil Walker