Tourism NZ entices Aussies to cross the Tasman in Coach campaign via Whybin\TBWA Sydney
Tourism New Zealand has launched its latest Coach Touring campaign ‘Every day a different journey’ via Whybin\TBWA Sydney, enticing Australians to cross the Tasman and experience New Zealand’s unique landscapes by coach.
The campaign will bring a diverse range of activities and experiences to life whilst showcasing the accessibility of New Zealand’s North & South Island gems to Australians.
Tourism New Zealand general manager Australia Tony Saunders is positive about the advertising campaign targeting silver surfers in regional markets from now until late July.
Says Saunders: “New Zealand is one of the most picturesque countries and to see it by coach is both seamless and memorable. Our campaign activity includes television advertising, a 16page Fairfax Coach travel supplementary and bespoke online campaign hub on Tourism New Zealand’s consumer website.”
Visitor arrivals from Australia are up a staggering 7.5% year ending May 2014 with visitors who choose to take a Coach Touring holiday contributing to a significant 4.5% of New Zealand’s total holiday arrivals.
Coach arrivals also contribute to increased hotel stay days during the off peak touring season in New Zealand.
Says Saunders: “Coach Touring offers Australians a way to experience the real New Zealand and is a highly valuable sector as visitors stay longer and spend more whilst in the country. Not only does Coach Touring provide carefully crafted itineraries but it covers a range of fascinating regions that include unforgettable experiences.”
Australia’s major coach partners AAT Kings, ANZCRO, APT, Evergreen Tours, Grand Pacific Tours, Kirra Tours, Scenic Tours and Travelmarvel will further support the activity with special offers available on New Zealand touring holidays.
8 Comments
did i miss something here?
I prefer their scams.
this will get an effie….. for the fijian tourism board
Actually, I believe it is already a three time finalist at the Effies.
Anyone else confused by the VO saying one thing and the tagline saying something ever slightly so different?
surprised they didnt take the tourists coach tickets, recycle the paper, use that to print the billboards on and then enter them in everything
Wow.
That was uninspiring.
You can call it scam if you want but it’s also won Effies. Which means it’s actually worked, which is what we get paid to do. Which actually makes it not scam by the way. But call it whatever you want.
I guess that makes the whole PR industry a scam. And all the agencies in it.
Anywho, it’s working. And not for us, I mean our clients, which is why I have a brand new watch.
Bye for now!
love you all xxx