FOUR offers safe refuge from political + election coverage in new campaign via Special Group NZ
Following on from its D&AD winning ‘Home of NOT Rugby’ campaign, TV channel FOUR is offering New Zealanders a safe refuge from any political or election coverage whatsoever.
A cheeky new campaign – ‘Home of NOT Election’ via Special Group NZ offers people the chance to take a break from election madness and enjoy some of the great content they have on offer.
The campaign includes a series of billboards and print executions placed amongst the heavy political editorial content of the Herald and the Sunday Star Times.
Copywriter: Sasha Arandelovic
Art Director: Kevin Bachtiar
Art Director: Genevieve Chunn
Account Director: Annabel Rees
Account Manager: Milly Hewat