Transmedia guru Jeff Gomez returns to OZ in October for ‘Transmedia Storytelling’ masterclass

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Gomez200.jpgDue to popular demand, the world’s most successful transmedia producer and CEO at Starlight Runner Entertainment, Jeff Gomez is returning to Australia to present his one-day “Transmedia Storytelling” Masterclass – which sells out at major media events around the world – and sold out in Sydney, Melbourne and Perth in 2013.

The first in X Media Lab’s newly launched “Pathbreakers Series”, the Jeff Gomez “Transmedia Storytelling” Masterclass 2014 will tour Perth (Monday 6 October), Sydney (Wednesday 8 October), and Melbourne (Friday 10 October).

No longer simply the domain of the entertainment industries, transmedia is a technique that brands, governments and start-ups alike are increasingly engaging with.

Says Gomez: “As the 30 second spot declines, and print and radio advertising fade into history, companies are searching for new techniques to connect with an increasingly preoccupied – and increasingly vociferous – consumer base.

“Those who understand how to leverage transmedia strategies and pervasive communications for their brands and franchises are seeing greater immediate impact, but more importantly they are positioning themselves fro the long-tail.”

Completely updated, this masterclass is a 6-hour survey of best practices in multi-platform narrative creation, and will teach brands, agencies, screen professionals, storytellers and startups how to create intense loyalty and long-term engagement among audiences, communities and consumers, and how to transform this into multiple revenue streams. They will also learn cutting edge techniques in population activation and transmedia for social good.

Gomez will share exclusive examples of independent and solidly scaled transmedia endeavours in:

•    Entertainment + Factual Storytelling

•    Branding

•    Marketing + Advertising

•    Corporations

•    Public Policy

•    Social Good

•    Population Activation

Previous participants have included Australia’s leading screen producers and creatives, games developers, publishers, advertising and brand professionals, marketers, and communications specialists from across a broad range of industries.

Participants are advised to book early as it is anticipated that the Masterclasses will sell out.