Kiwi sporting icon Sonny Bill Williams gets down to his denims in the new Just Jeans campaign

| | 4 Comments

Just Jeans - Sonny Bill Williams - Picture 2.jpgDenim just got even cooler this summer, with Kiwi sporting icon Sonny Bill Williams getting down to his denims for Just Jeans’ new summer range.

 

Just Jeans is bringing Williams home to front its Summer ’14 campaign, launching today in Just Jeans stores across the country. Shot in Sydney and Auckland, with acclaimed photographer David Mandelberg at the helm, the uber cool campaign imagery magnify Sonny’s good looks and playful nature – set in a sun drenched, urban, loft apartment.

Just Jeans - Sonny Bill Williams  - Picture 3.jpgDianna Young, general marketing manager, Just Jeans New Zealand and Australia: “Picking Sonny to be the new summer ambassador was an easy choice. With his good looks and casual style, Sonny is the perfect fit for our new campaign and we couldn’t think of a better ambassador to represent Just Jeans for the Kiwi summer. It’s exciting to be working with the sporting icon during his return to New Zealand and we’re thrilled we could shoot the campaign back on home turf.”

Sonny will appear in the Just Jeans summer TVC and in shop windows – showcasing the brand new summer range, which has been designed to equip Kiwis with all the classic, iconic, denim pieces they need this summer.

 

Says Williams: “I’m excited to be coming home this summer and partnering with Just Just Jeans - Sonny Bill Williams - Picture 1.jpgJeans. New Zealanders, like myself, love denim. It is a huge part of my wardrobe, as I like to be comfortable without compromising on style, and I’m sure Kiwis will love the new collection and the variety it offers. The new range is the perfect choice for summer – let’s just hope we get a hot one this year.”