Macpac unveils new ‘Whatever Your Adventure’ campaign shot in NZ via The Reactor Melbourne

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2.MACPAC BACKYARD.jpgThey say half the fun is getting there, and that’s precisely the philosophy employed by Melbourne agency, The Reactor in its first campaign for client Macpac.

Shot in Queenstown, New Zealand with Hell Studios’ photographer Chris Daile, the new ‘Whatever your adventure’ campaign follows the journey of a Macpacker from start to finish of their adventure- including conquering the airport and local roads leading into the national park.

3.MACPAC CHALLENGE.jpgThe campaign will appear inshore, online as well as in large format print, outdoor and press executions.

Says Nick Brown, creative director, The Reactor: “Starting a relationship with a new client is always fun and exciting. But when you throw in the sense of 4.MACPAC CURIOSITY.jpgadventure Macpac embodies, the process can escalate pretty quickly.

“The ‘Whatever Your Adventure’ campaign was a wonderful, whirlwind affair. We took just over 4000 images over 3 days. It was pretty intense. But the results were amazing. Full 5.MACPAC FREEDOM.jpgcredit to Hell Studios and the client for trusting the team to deliver such a great result.”

The campaign has already started to appear in New Zealand, with a full rollout, including Australia, expected in the next few months.

Agency: The Reactor

Client: MACPAC

Client: Alex Brandon

Client: Rhea Flouch

Creative Director: Nick 6.MACPAC GET LOST.jpgBrown

Art Director/Copywriter: Nick Brown

Production: Hell Studios

Photographer: Chris Daile

Retoucher: Richard Dion Wilson

DOP: Logan McMillian

Stylist: Dean Bodger

Product: Amalia Wilson

Product: Beth Ward

Fire Marshall: Henri Pearson

7.MACPAC INSTORE 1.jpg8.MACPAC INSTORE 2.jpg9.MACPAC INSTORE 3.jpg10.MACPAC MONTAGE.jpg11.MACPAC TRACE.jpg1.MACPAC STORY.jpg