New York Festivals picks Whybin\TBWA creative director Lisa Fedyszyn for 2015 Executive Jury

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lisa fedyszyn.jpgNew York Festivals has selected Whybin\TBWA Auckland’s Aussie expat creative director Lisa Fedyszyn to join the 2015 Executive Jury. This group, featuring some of the most awarded and accomplished chief creative officers in the industry, will gather for five rounds of live judging in New York in May.

After working in her hometown of Melbourne, Fedyszyn moved to New Zealand, to escape paying student loans. But lucky for her, she has found herself working in the country’s finest advertising agencies – Colenso BBDO, DDB and currently Whybin\TBWA, where she is a creative director.

She has encouraged New Zealanders to ‘Push Your Luck’ with New Zealand Lotteries, had New Zealand’s top creative leaders strapped to lie detectors for the Effie Awards, put 60 scenes in a 60″ spot for Sky Television and got the public to ‘Start Asking’ with Westpac. She has also charged male politicians 10% more than women for their morning coffee to bring awareness to pay inequality, and has hidden novels in Word and PowerPoint documents so employees can read books at work.

Along the way she has won awards at Cannes, D&AD, One Show, Clio, Webbys, Young Guns, Spikes, New York Festivals, London Internationals as well as numerous local shows. And all across a variety of mediums such as Integrated, Film, Digital, Press, Outdoor, Direct and Design.

For her efforts she was named in Young Guns Top 10 Creatives of the Decade. And from 2011-12 she was National Head of AWARD School in New Zealand. She has judged at Clio, LIA, Young Guns and AWARD juries as well as a number of other local award shows.