adidas questions what it means to be a superstar in latest global campaign via Johannes Leonardo
January 10 2015, 6:51 am | | 3 Comments
To relaunch the iconic adidas Superstar and re-establish its cultural relevance, the brand, via agency Johannes Leonardo, New York, decided to question what it means to be a superstar in today’s world using the likes of Pharrell Williams, David Beckham and Rita Ora.
Co chief creative officer on the spot was Aussie expat Leo Premutico, while executive CDs were Aussie expats Tom Martin and Julian Schreiber.
3 Comments
Yawns quietly. Certainly not a superstar idea. To think it took two CCO’s, two ECD’s, one CD and two creatives to come up with such mediocrity. And oh so predictable.
Geez, long walk for a ham sandwich…
Dated, flat and obvious.
I really like it. It’s beautiful to watch. Nice work Tom and Julian.