NZTA launches new ‘Numbers’ speed awareness campaign via Clemenger BBDO, Wellington
January 20 2015, 2:05 pm | | 3 Comments
NZTA and Clemenger BBDO, Wellington have launched their new speed awareness campaign asking drivers to consider the possible effects and outcomes speeding has on others. Watch as a young mother’s speeding is literally projected on to those around her.
Directed by Finch’s Derin Seale the spot comes in the wake of their previous collaboration on the highly successful, “Mistakes”.
3 Comments
As I would have had no idea what the numbers meant
Great ad. Made sense to me. Wish they would do an ad like this for drivers vs. cyclists
Nice work.. again.
So boring! Is this from the same agency that made last years gold winner?