Super Bowl countdown: Charlotte McKinney goes ‘Au Naturel’ in new Carl’s Jr. spot via 72andSunny

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Screen Shot 2015-01-23 at 7.55.01 am.jpgCarl’s Jr. has launched its new Super Bowl commercial set to air at the big game on Feb 1 featuring swimsuit model Charlotte McKinney via 72andSunny.

Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked and hidden by strategically placed produce. After a series of carefully-crafted shots with a variety of sensual fruits, McKinney comes to the center of the frame to reveal that there’s nothing between her and her all-natural charbroiled burger. The spot nods to the classic scene in Austin Powers 2, where Mike Myers and Elizabeth Hurley cover themselves with everyday items.

The ad is directed by Jake Scott, son of legendary director Ridley Scott.

This is a regional spot airing in Carl’s Jr. markets on the west coast.

AGENCY: 72andSunny

Chief Creative Officer/Founder: Glenn Cole

Group Creative Director:  Justin Hooper

Group Creative Director: Mick DiMaria

Creative Director: Mark Maziarz

Jr. Writer: Reilly Baker

Designer: Esther Kim

Director of Film Production: Sam Baerwald

Executive Film Producer: Molly McFarland

Film Producer: Brooke Horne

Film Production Coordinator: Taylor Stockwell

Group Brand Director: Judson Whigham

Brand Director: Alexis Coller

Brand Manager: Scott Vogelsong

Brand Coordinator: Anthony Fernandez

Group Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Audra Brown

Business Affairs Manager: Maggie Pijanowski

Business Affairs Coordinator: Calli Howard

Group Strategy Director: Matt Johnson

Strategist: Eddie Moraga

 

PRODUCTION CO: RSA Films

Director: Jake Scott

Executive Producer: Tracie Norfleet

Producer: David Mitchell

Head of Production: Elicia Laport

Sales Rep: Shortlist

 

Post Production CO: Whitehouse Post

Editor: Rick Lawley

Assistant Editor: Devon Bradbury

Executive Producer: Joni Williamson

Producer: Evan Cunningham

 

Transfer: CO3

Colorist: Mike Pethel

Sr. Producer: Matt Moran

 

Visual EFX CO: JAMM Visual

VFX Supervisor: Jake Montgomery

VFX Supervisor: Andy Boyd

CG Supervisor: Jonathan Vaughn

Executive Producer: Asher Edwards

 

Sound Design + MIX: On Music & Sound

Composer: Chris Winston