Little Henry asks his mates to help him build a shed in new campaign for Speight’s via DDB NZ

Speight’s and DDB have launched a new nationwide campaign – “We Will” – featuring Little Henry, a not-so-little Kiwi fella who asks his mates to help him create his dream shed, and gets the response befitting a bunch of worthwhile blokes. 

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When the day’s yakka is over, it’s those same mates who are there to fire up the barbie and enjoy a cold Speight’s and a chinwag, too. Because that’s what it’s all about – helping your mates, and enjoying the good times that always come afterward.

This is a completely new campaign for Speight’s that’s been two years in the making, and in keeping with the core that drives what Speight’s does – a pride in knowing what matters.

It’s built around the Kiwi attitude that when a mate asks for help, the only response can be “yes”.

The TVC was filmed in Dunedin over three days in December 2014, and hits TV screens on Sunday March 1st.

Ben Wheeler, category marketing director from Speight’s, says he wanted this campaign to show the understated bond between Kiwi men and their mates.

Says Wheeler: “When a mate needs a hand, great Kiwi blokes are the first to put their hat in the ring and front up – without any fuss or expectation of anything in return. We wanted to capture this Kiwi can-do attitude, and the way they chill out after a day’s work together – by sharing a cold Speight’s.”

Says DDB’s Scott Wallace, who was part of the team which created the “We Will” campaign: “This campaign captures the essence of ‘mateship’ by demonstrating that with real mates, there are no questions when someone needs a hand – just a thumbs up.

“It’s what Speight’s is all about – the things that matter.” 

The “We Will” campaign will run over winter, with further marketing activities across the year to help build Kiwi mens’ mateship – including a chance to win one of ten Speight’s sheds.

LION

Craig Baldie, Marketing Director

Ben Wheeler, Category Marketing Director – Beer

Amy Guy, Assistant Brand Manager – Mainstream Beer 

Geoff Kidd, Southern Man

Chris Snow, Speight’s Brewery Tour Manager & Brand Activation

DDB

Damon Stapleton, Executive Creative Director

Shane Bradnick, Executive Creative Director

Chris Schofield, Creative Director

Toby Morris, Senior Art Director 

Simone McMahon, Senior Copywriter

Scott Wallace, Group Account Director

Emma Guadagni, Account Director

Claire Dommanget, Account Executive

Lucinda Sherborne, Head of Planning

Craig McLeod, Planner

Executive Agency Producer: Judy Thompson

GOOD OIL FILMS

Fiona McGee, Director

Claire Richards, Producer

ZENITH OPTIMEDIA

Alex Lawson, Group Business Director

Andrea Burke, Business Manager

Michael Lee, Media Assistant

YOUNG & SHAND

Daniel Phillips, Client Service Director

Ian Howard, Strategy Director

Carolynn Easton, Account Director

Jesse Kelly, Senior Account Manager

Guy Annan, Producer

Andrew Dover, Development Manager

Michal Semela, Senior Interactive Media Designer

Carol Carl, Web Developer

James Carppe, Web Developer

THE PR SHOP

Pippa Lekner, Director

Alisa Keall-Grant, Account Director

Tom Frankish, Account Manager