Bestads Six of the Best reviewed by Eduardo Pérez, creative director, Inbrax, Santiago, Chile

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Eduardo Perez, creative director, Inbrax, Santiago, Chile.

BEST TV

Winner: Volkswagen, The Choice. No need to say that Volkswagen has no trouble to reinvent itself. After seeing many Volkswagen commercials, they always surprised me with something new. Although, they are saying the same old thing, the resource used to show that the main character prefers the car is different. In this particular case I highlight the script, a key element to create the perfect atmosphere for the story to work. READ MORE…