Bestads Six of the Best reviewed by Tom Martin and Julian Schreiber, Cummins&Partners, Sydney
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judges are Tom Martin and Julian Schreiber, executive creative directors and partners at Cummins&Partners, Sydney.
Winner: Volkswagen Das Welt Auto. This was the stand out for us. Forget big budgets and special effects, this ad wins simply for its keen universal insight about the parents and the millions of innocent (and frankly obvious) white lies they tell their kids throughout childhood. It then beautifully uses that truth to make an unexpected point about those same parents selling their second hand car to those kids. Both of us remember the oh-so-shady dealings our own parents did. For shame. READ MORE…
3 Comments
Carefully styled mugshots. Love it.
I like the second place print ad, but it’s blatant criminal profiling.
Old White Guy with Glass = Kiddie Fiddler
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his hair are amazing.