Bestads Six of the Best reviewed by Matt Eastwood, worldwide chief creative officer, JWT
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Matt Eastwood, worldwide chief creative officer at JWT.
Having worked in this category (on this exact brand, to be honest) I know how hard it is to do great work that not only engages people, but also communicates the (albeit sometimes tenuous) product benefits. The Quilted Northern work absolutely nails it. The campaign is beautifully written. It’s funny and engaging. And it even sells the product. A clear winner. But I also have to give props to the Volkswagen work. As always, the intelligent humor now synonymous with the brand is spot on. READ MORE…