Cannes Contenders: FCB New Zealand

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How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

FCB New Zealand

For one of the biggest sporting weekends of 2014, Sony convinced the NZ Herald to take their professional photographers off the sidelines, and entrust their sports photography to complete rookies. In order to prove the compact Sony Alpha 6000, with the world’s fastest auto-focus, was so good it could turn even a bunch of first-timers, into a crew of published professionals.

FCB New Zealand

To help Kiwi’s ease up on the drink, FCB created ‘Not Beersies’ the beer that’s water.

 

FCB New Zealand

Parents will never admit it, but they all have a favourite child. So, to promote the new season of Modern Family, Prime TV tapped into this human truth and used modern technology to answer the age-old question parents won’t.

 

FCB New Zealand

Sony wanted to refocus attention on the Cyber-shot TX30 underwater camera. To show people how easy it is to take great underwater photos with this camera, we gave it to an amateur photographer who lives underwater and created a unique product demonstration and the world’s first Octographer.