Canterbury & Christchurch Tourism launches new ‘Can Do’ competition + campaign via iris Sydney
Canterbury & Christchurch Tourism via iris Sydney, has today launched a new competition and campaign where entrants can win a ‘can do’ weekend in Canterbury, worth $1000, with Jetstar vouchers and five day car hire included.
The competition is running alongside a digital campaign iris has created, designed to showcase the wide range of experiences that are available to travellers during a short break holiday to the Canterbury region. The digital campaign features a series of films and digital banners – set apart from traditional destination-style marketing by using real content from bloggers and instagrammers who have recently visited the region.
The idea behind the competition is that travellers can squeeze a lot in when in Canterbury – so the campaign is asking people to share with Canterbury & Christchurch Tourism what they’d get up to on their own ‘can do’ weekend (chilled or adventurous) in a maximum of 150 words. The entrants feature on the site and the winning entry will also be turned into a personalised speed reading video which will go out through the Christchurch and Canterbury social channels.
The campaign will run through digital media with specific tailored placements on YouTube and Instagram video, as well as through social media.
Agency: iris Sydney
Managing Director: Penny Dixon
Deputy Creative Director: James Griffiths
Copywriters: Kieran King & Kate Holdsworth
Senior Designer: Chris Clausen
Video Production: James Prumm
Group Account Director: Callum Walker
Account Manager: Courtney Borg
Client: Canterbury & Christchurch Tourism