Canterbury & Christchurch Tourism launches new ‘Can Do’ competition + campaign via iris Sydney

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campaign-pic.jpgCanterbury & Christchurch Tourism via iris Sydney, has today launched a new competition and campaign where entrants can win a ‘can do’ weekend in Canterbury, worth $1000, with Jetstar vouchers and five day car hire included.

The competition is running alongside a digital campaign iris has created, designed to showcase the wide range of experiences that are available to travellers during a short break holiday to the Canterbury region. The digital campaign features a series of films and digital banners – set apart from traditional destination-style marketing by using real content from bloggers and instagrammers who have recently visited the region.

The idea behind the competition is that travellers can squeeze a lot in when in Canterbury – so the campaign is asking people to share with Canterbury & Christchurch Tourism what they’d get up to on their own ‘can do’ weekend (chilled or adventurous) in a maximum of 150 words. The entrants feature on the site and the winning entry will also be turned into a personalised speed reading video which will go out through the Christchurch and Canterbury social channels.

The campaign will run through digital media with specific tailored placements on YouTube and Instagram video, as well as through social media.

Agency: iris Sydney

Managing Director: Penny Dixon

Deputy Creative Director: James Griffiths

Copywriters: Kieran King & Kate Holdsworth

Senior Designer: Chris Clausen

Video Production: James Prumm

Group Account Director: Callum Walker

Account Manager: Courtney Borg

Client: Canterbury & Christchurch Tourism