Paul Reardon’s Cannes Diary: Day Two
June 21 2015, 12:41 pm | | 2 Comments
Paul Reardon, Executive Creative Director at Whybin\TBWA Group Melbourne, is Jury President on the Cannes Lions Radio jury. Reardon, along with most of the Australian and NZ jurors, is reporting exclusively for Campaign Brief.
Greetings from day two of the Cannes Radio Jury room. The local temperature is a pleasant 27 degrees, the wind is a gentle South South Easterly and everyone who’s not judging Radio now hates us.
Today’s repetitive themes are coffee ads, energy drink spots and ads claiming to use unique radio frequencies that can only be heard by teenagers, pregnant women or babies in utero. I kid you not.
More brief updates from the best jury gig in town in a few days.
2 Comments
This made me chuckle. See you in a few days buddy.
Shouldn’t a radio jury be forced to listen to submissions over the terrible stereo of a non-airconditioned 1980’s Peugeot 504 whilst sitting in traffic on la Croisette? Also, Reardon could clearly be getting instructions from Scotty’s boat from that position.