Heineken Legends unveiled for Rugby World Cup with global TVC starring Jonah Lomu + John Smit

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HEINEKEN-AERIAL-2015.jpgHeineken, worldwide partner of Rugby World Cup 2015, today launches the next phase in its highly anticipated campaign building through to the end of the tournament.

 

At the heart of the campaign, created by Rothco Dublin, is Heineken’s global TVC featuring two Legends of the game, ex-New Zealand superstar, Jonah Lomu, and South African World Cup winning captain, John Smit. As Official Beer Supplier of the tournament, Heineken has exclusive rights to the coin toss that opens every match and it is this unique event that is celebrated in the new advert.

HEINEKEN-world-cup-2015.jpgLomu and Smit join an elite panel of Heineken Legends who will produce social content to offer a unique and truly international perspective on the tournament in the lead up to, and during Rugby World Cup 2015. The panel is a who’s who of international rugby legends, led by former England captain Will Carling. They are joined by Matt Dawson, star of England’s Rugby World Cup winning side and British & Irish Lions scrum-half; former Wales and British & Irish Lions number eight Scott Quinnell; former Australia captain and one of the country’s most decorated players Rocky Elsom, and Shane Horgan, former Ireland and British & Irish Lions winger.

 

“Rugby World Cup is the pinnacle for any player and this tournament will be one of the biggest ever. To partner with Heineken and join such an esteemed group of rugby Legends is an honour,” said Lomu. “I was lucky enough to play in two Rugby World Cups, so I know how exciting the tournament is. This year, I want as many people as possible around the world to enjoy Rugby World Cup 2015 and help get them closer to the action with Heineken.”

 

HEINEKEN Legends.jpgTo connect Kiwis with the tournament, the Heineken Legends have issued New Zealand with a very special challenge: have you got what it takes to deliver the #HeinekenBriefcase to the Rugby World Cup 2015 Final in Twickenham to meet them in person? Heineken will put candidates through a series of challenges with one lucky winner and two friends getting the ultimate Finals experience in London! For more information on this exclusive promotion, and to see all the latest news out of Rugby World Cup 2015 from the Heineken Legends, visit www.Heineken.com/rugby.

 

Julia Imlah, Heineken Marketing Manager New Zealand, comments: “In 2011 we had an incredible opportunity to be involved with the tournament as the host nation. And while it’s on the other side of the world this time round, through the Heineken Briefcase Challenge we’re excited to be giving Kiwis the opportunity to come with us and enjoy the excitement of Twickenham!”

 

In addition, bespoke Heineken bottles showcasing the iconic Webb Ellis Cup, unveiled last month, are giving Kiwis more opportunities to win a Heineken experience of a lifetime. Eight trips for two people to attend the Opening Ceremony of Rugby World Cup 2015 in London will be drawn weekly over the coming two months.