Simon Veksner: Advertising haiku

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fuji_off_kanagawa.jpgBy Simon Veksner

Creative Partner, DDB Sydney

For anyone who doesn’t know, a haiku is a three-line poem of 5 syllables/ 7 syllables/ 5 syllables.

The acknowledged master of the form was Matsuo Basho (1644-1694), whose most famous haiku (titled ‘Old Pond’) goes like this:

old pond . . .

a frog leaps in

water’s sound