Simon Veksner: Advertising haiku
July 13 2015, 11:44 am | | 3 Comments
By Simon Veksner
Creative Partner, DDB Sydney
For anyone who doesn’t know, a haiku is a three-line poem of 5 syllables/ 7 syllables/ 5 syllables.
The acknowledged master of the form was Matsuo Basho (1644-1694), whose most famous haiku (titled ‘Old Pond’) goes like this:
old pond . . .
a frog leaps in
water’s sound
3 Comments
hands up.
if you think.
a haiku.
was invented.
by dave trott?
Agency gets brief
Planner sits on it for month
Leaving me two days.
Five syllables here
Seven more syllables there
Are you happy now??