Simon Veksner: Our industry is a little unwell, will this guy put a bullet in it?

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cached.imagescaler.hbpl.co.uk.jpgBy Simon Veksner

Creative Partner, DDB Sydney

Steve Jobs killed the compact disc. Henry Ford killed the horse & buggy.

Now ex-Havas Worldwide CEO David Jones may be about to do the same to the ad agency.

“brand tech” company that will build brands using technology. His plans are a little vague at the moment, but he is adamant that “Everything that the traditional model does, we will do the opposite.” READ ON…