Simon Veksner: Our industry is a little unwell, will this guy put a bullet in it?
July 20 2015, 3:47 pm | | 5 Comments
By Simon Veksner
Creative Partner, DDB Sydney
Steve Jobs killed the compact disc. Henry Ford killed the horse & buggy.
Now ex-Havas Worldwide CEO David Jones may be about to do the same to the ad agency.
“brand tech” company that will build brands using technology. His plans are a little vague at the moment, but he is adamant that “Everything that the traditional model does, we will do the opposite.” READ ON…
5 Comments
David Jones is the absolute KING of PR…when he was at Havas he had numerous PR agencies spinning for him and now is no different. The $350m treasure chest is impressive and David was the most progressive holding company CEO so he will definitely shake things up
So he has raised $150m to create R/GA or Huge. Interesting, what about anomaly or BCG DV?
Something tells me there is more than just doing the opposite.
I always love your blog Simon.
An interesting fact – neither Steve Jobs, nor Henry Ford set out to kill the compact disc or the horse and buggy and certainly neither hailed it – at least in the beginning.
I bet there were many hailing the end of all manner of things in ages past, and I’d also wager that none of those hear-ye’s made any significant dent on the price of fish in China.
Isn’t he one of the guys who helped make the advertising industry what it is today?
ex holding company ceo leaves to set up agency representing the opposite of everything he has just spent the last 15 years building – who do you believe?