Veksner: Can online advertising be saved?
August 24 2015, 9:25 am | | 3 Comments
By Simon Veksner
Creative Partner, DDB Sydney
Sometimes, a technological advance kills an entire industry. Like CD’s killed vinyl.
Could ad blockers be about to kill online advertising?
For many websites, who rely on selling display ad units, the situation is highly concerning. READ ON…
3 Comments
Like you, I make a living from advertising, yet I’ve used an adblocker for years – because as you pointed out, they’re shit. And as an advertiser, you also know they pretty much to 9/10ths of fuck all.
But you’re both also bang-on – make them good and people won’t mind, just like ads in general. We need to look at adblockers as no different to the fast forward button or the human ability to turn a page of a magazine quickly.
I wish I could upload a screen grab of one of my favourite misplaced banners ads of all time. It was in SMH.com and it was:
“Wood Chicken Coops. Top quality chicken coops! Delivered fast to your door.”
I kid you not. I’m a regular city slicker advertising type, not one for browsing any farming equipment type sites – go figure.
If you see online advertising as banner ads, yes. But that a really narrow minded view of online advertising.