The Sweet Shop’s TWIN shoots Beats By Dre spot for the 2015 Rugby World Cup via R/GA London

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rich.jpgTWIN has recently directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through its production company in the US, RESET.

‘The Game Starts Here’ via R/GA London features All-Black’s captain Richie McCaw preparing for the Rugby World Cup in New Zealand’s South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.

Since releasing online a week ago, the film has racked up almost 4 million views.

TWIN are represented by The Sweet Shop in Australasia.

Beats by Dre: Omar Johnson & Diallo Marvel

Agency: R/GA|Hustle

Copywriter: Edwin Latchford

Art Director: Ciaran McCarthy

Agency Producer: Davis Priestley

Production Company: RESET

Director: TWIN

Line Production: The Sweet Shop

Line Producers: Nicole Crozier and Andy Mauger

Executive Producer: Fiona King

DP: Lachlan Milne

Editorial: Brad Waskewich, Arcade Edit