McDonald’s launches ‘Loaded Fries’ nationally in series of irreverent films via DDB Sydney
CB Exclusive – To mark the arrival of McDonald’s new ‘Loaded Fries’ agency DDB Sydney has created a series of very silly films indeed. The campaign will run nationally throughout December.
Says Toby Talbot, chief creative officer: “The creation of this campaign and films has been a great collaborative project between agency, client, director and some superb improv comedians. And I think it shows. We enjoyed making them and hopefully people will enjoy watching them.”
Adds Steve Jackson, creative partner: “Something about his name made Steve Saussey the obvious choice to help us bring the fries to life. Together we created a few world firsts – a ‘Bacini’ for the beach this summer and a ‘Bacon Face, Cheese Pants’ fancy dress costume for your Christmas party.”
DDB Sydney:
Chief Creative Officer: Toby Talbot
Creative Partners: Steve Jackson and Pete Galmes
Creative Team: Hannah King and Sam Pascoe
Head of Integrated Content: Sevda Cemo
Producer: Anna Wright-Hands
Managing Director: Nicole Taylor
Group Account Director: Lisa Hauptmann
Account Director: Lisa Little-Cain
Planning: Fran Clayton and Anna Bollinger
Lead Designer: Domenic Bartolo
TV Production Company: Stuff & Nonsense
Director: Steven Saussey
Post-production: The Editors
Sound: Nylon Studio
OMD:
Business Director: Jonathan Betts
Account Director: Margie Foo Clarke
Interactive Director: Thomas Lyngsfeldt
Digital Business Manager: Ashleigh Sladden
McDonald’s Australia:
Chief Marketing Officer: Mark Lollback
Senior Marketing Director: Bronwyn Powell
Marketing Manager: Pennie Cruikshank
Digital Marketing Manager: Sheerien Salindera
Brand Manager: Andrew Southey
Social Media Manager: Zoe Condon
16 Comments
Unappetising , unfunny and underwhelmingly bad.
This food looks like vomit. So it must be hard to advertise it. I guess. But these still aren’t good.
Guess theres nothing they could do with this pile of unappetising gunk
Why would you want to soil the DDB’s name with this rubbish, surely you should be blaming the average digital agency for producing 90’s style personified product work.
Smelly work. Very smelly work indeed.
Looks like it, smells like it, even tastes like it.
Yep, that’s Macca’s. Through and through.
What does DDB stand for?
Dead, Dead and Buried?
I reckon they’re good. Bacon face particularly.
Things might be heading South over there.
The statas quo is a comfortable place to play, but it’s also boring as bat shit and doesn’t help clients’ achieve their goal – which is to get people to notice their message and like their brand. Let’s be honest, this is Maccas, and we know the food. Appetite appeal isn’t the top priority here; the priority is repeated product messaging wrapped up in likable bite-sized comedy sketches which 1) make people laugh and 2) make it more likely that they’ll remember those products when they’re at the drive through. And in a world where nothing is completely original, this is a lovely little idea – it solves the problem. We all know clients read these comments, so if we want OUR clients to be doing BRAVER work that REAL PEOPLE OUT THERE will enjoy, we need to stop shitting on work like this. And NO, this hasn’t come from the agency. Thanks for listening.
My gut feeling said: Yeah right I don’t work for the agency.
They sure aren’t classics, but there is fun to be had here, and will probably get noticed.
Not all bad I reckon, definitely a laugh here and there if you are willing to join in the fun.
Horrible tight shoots of the food, negative appetite appeal is certainly an issue.
General rule of thumb too is blue is a bad food colour, so backgrounds don’t help either.
Reeeeeeeetchhhhhhhhhhhhh
@ My gut feeling: the issue here isn’t that everyone is shitting on the work which we all know pettily happens on the forums a lot. The problem is the work just isn’t any good. DDB does lots of great work as has McDonald’s previously so its not about organising a crucifixion. The issue is it doesn’t achieve either of the priorities – it isn’t funny (or original) nor is it memorable. It also feels cheaply produced. That’s the problem with a lot of Australian advertising – there is more interest generally in telling (usually unfunny or over-the-top) comedic stories over creative visual or engaging pieces.
Selling food should be all about appetite appeal or be visually arresting. You need to know your product and find a creative solution to show it – the toppings are tough sells (as Tom H said) but there would’ve been an effective creative solution. If people aren’t enticed to want to eat it they aren’t going to. If it was innovative or controversial work being hounded on the forums by ‘jealous’ agencies then thats one thing but it doesn’t seem like the case here.
Bacon Face is the best of these.
These are pish. End of story.