Bestads Six of the Best reviewed by Matt Kemsley, co-founder, Matterhorn, Sydney

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MattKemsley.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Matt Kemsley, founder, Matterhorn, Sydney.

Winner: OVK – Parents of Road Victims: Forever Young. As a cyclist I’m often terrorised by people using their mobile phones whilst driving. This commercial confronts the issue by avoiding highly choreographed car crashes but turns to a compelling insight about someone living with the aftermath of making a simple, stupid mistake. Well directed with a moving, authentic performance. READ MORE…