Cannes Contenders: Clemenger BBDO, Sydney

How will Australia perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

TEDxSydney “Mimeisthai”

What if you could trend a topic by simply speaking? No smartphone, no laptop, no tablet, but based on what people are saying to each other in real-time? TEDxSydney briefed Clemenger BBDO Sydney to create an experience bringing to life the event’s theme: Real. Live. Now. ‘Mimeisthai’, did just that.

Skittles “Telekinize the Rainbow”

If your super power is always wanting things you can’t have like having real super powers – then rest easy. Clemenger BBDO Sydney harnessed the power of the rainbow so you can now move Skittles with the power of mind control.

DHL “The Imported Ad”

To prove that DHL Import Express is the safest choice when you need to import things quickly from overseas markets, Clemenger Proximity, Sydney took out an ad in the Shanghai Business Daily and sent it to small business owners in Australia.

GEnx Jet Engine “GE Works”

The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience – those who order them. To achieve this their ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000 readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate, 250 of whom order jet engines. By innovating the way they used print to deliver the message, they were able to position GE as innovators themselves.