Clemenger BBDO Melbourne, GPY&R Melbourne/ Brisbane score Gold Pencils at The One Show; Leo Burnett Sydney wins Green Pencil for WWF

| | 2 Comments

maxresdefault (1).jpgThe second round of The One Club’s 43rd annual One Show Awards was held in New York tonight.

248 Pencils were awarded in Film, Interactive, Cross-Platform, IP, Mobile, Social, UX/UI and Radio at Cipriani Wall Street in New York City (556 overall).

Australia scored two Gold Pencils, two Silver Pencils and two Bronze Pencils while Leo Burnett Sydney took out the coveted Green Pencil for WWF ‘Just’.

Clemenger BBDO Melbourne led the Australian agency pack with one Gold Pencil in Interactive for Origin Energy ‘Rate My Roof‘ and a Bronze Pencil for TAC ‘Strings‘ in Film. GPY&R Brisbane + Melbourne scored Australia’s second Gold Pencil for Melanoma Patients Australia ‘Melanoma Likes Me‘ in Social Media and J. Walter Thompson Sydney scored a Silver Pencil in Film for Kellogg’s Australia ‘Nutri-Grain Presents Unstoppable‘. Droga5 Sydney via Heckler and The Sweet Shop picked up a Bronze Pencil for Tiger Beer ‘Wok’. ‘As well as the Green Pencil, Leo Burnett Sydney scored a Silver for Samsung Australia ‘LifeLIVE‘ in Mobile and Samsung Celebrity Tantrum.

JUST-LEO.jpgLeo Burnett Sydney received the Green Pencil for its WFF “just” campaign. The Green Pencil, one of the industry’s highest honors, recognises excellence in environmentally conscious advertising and design.

“just” also earned a Silver Pencil for Collateral Design: Single or Series. The campaign conveys how a small change can help make a big change for the planet. The effort encourages people to replace wastefully packaged household products with simple, environmentally friendly alternatives.

“To have 140 jurors agree to bestow the distinguished One Show Green Pencil to WWF ‘Just’ is a huge honour and recognition of our relentless pursuit to create human value through our work,” said Mark Tutssel, Leo Burnett Worldwide chief creative officer and creative chairman of Publicis Communications.

REI’s #OptOutside campaign won Best of Show.

Says Kevin Swanepoel, CEO, The One Club: “Not only is REI’s #OptOutside brilliant in its simplicity, it’s also sophisticated in its execution, requiring the concerted effort of multiple agencies managing a lot of moving parts, including advertising, social, interactive, PR and experiential – all while remaining true to the brand.”

The Martin Agency’s work with long-standing client GEICO played a large hand in three special awards, including Agency of the Year, Client of the Year and the inaugural Penta Pencil, which recognizes a productive creative relationship between agency and client over a five-year period.  

Says Joe Alexander, CCO, The Martin Agency: “Winning Agency of the Year is huge, but I’m most proud of the Penta. Doing great work that brings great results consistently year after year is tough to do. Like Warren Buffet has said,  ‘When I count my blessings at night, I count GEICO twice.’ We couldn’t agree more, Mr. Buffett.”

Wieden + Kennedy also took home a Penta Pencil for its transformative work with Old Spice.

BBDO won Network of the Year for the second year in a row, with eight different agencies winning Gold Pencils, including Best in Radio (Sancho BBDO in Bogotá) and the first Gold Pencil win from Russia (BBDO Russia Group).

Says David Lubars, CCO, BBDO Worldwide: “Being Network of the Year at the One Show is amazing and humbling. Thanks to our clients around the world for demanding our best.”

WPP won Creative Holding Company of the Year, with marquee networks Ogilvy (runner-up for Network of the Year), Grey, AKQA and JWT contributing copiously to the winning Pencil count. 

The following is a joint statement from Martin Sorrell, WPP CEO, and John O’Keeffe, WPP Worldwide creative director: “We are delighted that The One Show judges have recognized WPP as the 2016 Creative Holding Company of the Year. This award is especially satisfying, reflecting as it does the creativity of WPP’s companies across disciplines: advertising, design, digital, public relations, interactive and branded entertainment. Congratulations and thanks must go to all of our agencies who excelled in the competition. We first won this award in 2013 and, with the help of our agency colleagues, hope to repeat the achievement next year.”

The following are the Best in Discipline winners:

Film:Shoplifters” for Harvey Nichols by “adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London

Interactive:Call Brussels” for visit.brussels by “Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels

Cross-Platform:#OptOutside” for REI by “Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco

Intellectual Property: “Funtastic Hand” for Cirec Foundation by “Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

Social:Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles

Mobile:The world addressed” for what3words by what3words / London

UX/UI:Make Up Genius” for L’Oréal Paris by “McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

Radio: “Learning on the way” for ADN by Sancho BBDO / Bogota