Asia-Pacific wins 263 Lions in Cannes this year; Australia ranked #4 country with record 71 Lions

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Award presentation_Cannes.jpgThe Asia-Pacific region ended the Cannes Lions Festival with a total of 263 Lions, with Australia, New Zealand, Japan, India and Thailand leading our performance. The total is 54 Lions more than Asia-Pacific’s 209 haul at last year’s festival.

In total 1360 Lions were awarded with Australia ranked #4 and New Zealand ranked #6. The top performing countries were USA (354), UK (164) and Brasil (90). Germany picked up 63 Lions and France 55.

It was a great performance overall for Asia Pacific’s top ranking countries with Australia, New Zealand, Japan, India and Thailand all beating last year’s performance. New Zealand, India and Thailand all saw big increases. New Zealand scored 57 Lions compared to 20 in 2015; India increased from 15 last year to 27; and Thailand’s 23 Lions was up on last year’s tally of 9.

It was a disappointing Cannes for China, who managed only 9 Lions from their optimistic 1022 entries. South Korea’s performance was also below par with only 3 Lions compared to 11 Lions last year. Malaysian agencies were the biggest losers this year, failing to win a single Lion after winning 6 Lions last year.

The total of 1360 Lions awarded across all categories is up 68 Lions on 2015’s overall total of 1292 Lions. Over the past 7 years the number of Cannes Lions awarded has more than doubled from the 655 Lions handed out in 2009. Over the same period entries to Cannes have jumped from 22,652 to 43,101.

TOP PERFORMING COUNTRIES IN ASIA-PACIFIC

(Lions won last year in brackets)

1. Australia – 71 Lions from 1782 Entries (51)

2. New Zealand – 57 Lions from 526 Entries (20)

3. Japan – 46 Lions from 1736 Entries (35)

4. India – 27 Lions from 1315 Entries (15)

5. Thailand – 23 Lions from 558 Entries (9)

6. Singapore – 14 Lions from 688 Entries (18)

7. China – 9 Lions from 1022 Entries (17)

8. Hong Kong – 5 Lions from 386 Entries (2)

9. South Korea – 3 Lions from 309 Entries ( 11)

10. Taiwan – 2 Lions from 144 Entries (0)

10. The Philippines – 2 Lions from 253 Entries (1)

10. Vietnam – 2 Lions from 89 Entries (0)

13. Indonesia – 1 Lion from 119 Entries (4)

13. Bangladesh – 1 Lion from 25 Entries (0)

MISSING OUT COMPLETELY

Malaysia – 0 Lions from 325 Entries (6)

Sri Lanka – 0 Lions from 31 Entries (0)

Pakistan – 0 Lions from 3 Entries (3)

SEE THE OFFICIAL LIONS COUNTRY TALLY: WinnerSummaryByCountry.xlsx