Bestads Six of the Best reviewed by Susan Credle, global chief creative officer, FCB, NY

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Susan Credle Headshot (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Susan Credle, global chief creative officer, FCB, based in New York.

Winner – TOM: The Art of TOM. I must confess, I watched the six films over a slow WiFi, which required repeated viewings. But it was on these repeated viewings that I was able to appreciate the sound design, the voice-over casting, the 2D animation and, especially, the writing in this particular film. “Salty whispers.” “A life of duress reveals gems clustered candy bright.” “The truth is mouthed.” If it weren’t first thing in the morning, I would be searching for a bottle of Church Road Tom Merlot-Cabernet Sauvignon, right now. READ MORE…