Booking.com celebrates sports enthusiasts in new global campaign via W+K Amsterdam
Today Booking.com has revealed its global summer campaign via Wieden+Kennedy Amsterdam, which celebrates the glorious eccentricities of passionate sports enthusiasts.
The campaign was creatively led by W+K’s Aussie expat ECD Eric Quennoy and Aussie expat creative director Genevieve Hoey.
With upcoming sporting extravaganzas in France and Rio de Janeiro, this summer will see thousands of fans and would-be sportsmen watching their heroes from afar. But with the right room, they can be in the thick of the action and closer to their dreams than ever before. In celebration of these events and the people that love sports, the campaign is the next chapter of the brand’s Passions creative platform, which first launched in March and encourages people to live whatever passion they’re into. Because whoever you are and whatever you are into, you can find your perfect accommodation with Booking.com.
The new integrated Passions campaign launches with 60-second film ‘Get in the Game’, which celebrates the unbridled passion of those who travel to support and experience their favorite sport. Two additional films, ‘All the Way’ and ‘Win or Lose’ (which will launch in the coming weeks), explore the highs and lows of football fans on tour and demonstrates how Booking.com supports travelers no matter a game’s outcome. The films will roll out globally on TV, cinema and online, and are supported by digital, social and sponsorship strategies.
Says Sean Condon, creative director, W+K Amsterdam: “When a savvy traveler wants to find the ideal room for their sporting passion – whether it’s football, surfing, cycling or running – they need look no further than Booking.com. Our spots bring that idea to life in typical Booking fashion – insightful humor, inspiring travel moments and a few surprises.”
In addition to the global campaign launch, Booking.com today also announce legendary footballer Thierry Henry as the company’s official ambassador for the 2016 Summer of Sports. Henry has a cameo role in the new ‘Get in the Game’ TVC and will further collaborate with the brand on a number of additional initiatives over the course of the summer, sharing his experiences and motivating everyone to explore their passions through travel.
Says Pepijn Rijvers, chief marketing officer at Booking.com: “We are so thrilled to be working with Thierry. Like sport, travel has a special power to transform lives. We want to spark people’s imagination with possibilities they might not have considered before and Thierry is the perfect person to help us amplify and deliver on that mission. Especially this summer with the buzz around such inclusive and captivating sporting events, there are so many once-in-a-lifetime experiences just waiting to be had. Whatever you’re interested in, pursue it, travel for it–the world is yours to discover.”
The campaign rolls out from today in the United Kingdom, Brazil, Germany, France, Italy, Spain, Poland and Sweden, and in the coming months in Australia and Canada.
Client: Booking.com
Chief Marketing Officer – Pepijn Rijvers
Head of Brand – Manuel Douchez
Brand Communications Director – Andrew Smith
Digital Brand Director – Ash Choudhury
Senior Brand Communications Manager – Diana Marcela Agudelo Hernandez
Senior Digital Brand Manager – Luis Ortiz
Brand Specialist – Robert Schreuders
Media Planner – Oliver Shayer
Media Planner – Kelly Lee
Media Specialist – Marie Lootvoet
Social Media Product owner – Julian Poole
Content and Editorial Lead – Chloe McCloskey
Global Brand Production – Carine van der Heijden
W+K Amsterdam
Executive Creative Director – Eric Quennoy & Mark Bernath
Creative Director – Genevieve Hoey, Sean Condon, Joe Burrin
Art Director – Cal Al-Jorani
Copywriter – Bern Hunter
Head of Broadcast Production – Joe Togneri
Sr. Broadcast Producer – Heidi Baltzer
Assistant Producer – Soey Lim
Strategic Planner – Emma Wiseman
Jr. Strategic Planner – Alexandre Janneau
Communications Planner – Josh Chang
Digital Strategist – Greg White
Group Account Director – Nick Owen
Account Director – Aitziber Izurrategui
Account Manager – Franky Wardell
Project Manager – Jackie Barbour / Cory Chonko
Business Affairs – Kacey Kelley
Film Production
Production Company – Stink
Director – Martin Krejci
Director of Photography – Florian Hoffmeister
Producer – Charlotte Woodhead
Executive Producer – Blake Powell
Editing Company – Marshall Street Editors, London
Editor – Tim Thornton-Allen
Assistant Editor – Stewart Adams
Executive Producer – Katie Truelove
Audio Post – Grand Central Recording Studios, London
Sound Designer/Mixer – Raj Sehgal
Additional Track Lay – George Castle
Music
Artist / Title – Gin Wigmore / New Rush
Music Company – Universal / BMG / Sugaroo
Post Production – The Mill, London
2D Lead Artist – Andrew Barnsley Wood
2D Artists – Brad Wood, Richie Whites
Colorist – Seamus O’Keane
Producer – Elena Pagliei
Executive Producer – Misha Stanford-Harris
1 Comment
Is that an ad?
It’s pretty boring.