One look says it all in Nissan Navara ST-X Warrior’s new spot via Whybin\TBWA Auckland
Whybin\TBWA have produced a TVC to support the release of Nissan’s new special edition Navara ST-X Warrior.
The special edition Warrior is limited to 200 decked out utes, making them extremely hot property in a market crying out for a vehicle to take them to the next level. With tough exterior features that bring extra durability, the Warrior is not for the shy or retiring type, but for modern tradies and farmers.
Says Leighton Agnew, national marketing manager, Nissan: “The Nissan Navara ST-X Warrior is a vehicle that any owner would be proud to drive. The TVC highlights this pride and captures the boldness of the Warrior.
“Customers are always after more features, and Nissan is always looking for ways to push the boundaries of automotive design. The Navara ST- X Warrior is our gift to those people.”
Says Karen Maurice O’Leary, creative director at Whybin\TBWA: “The Navara Warrior isn’t a subtle ute, it has aggressive styling, top of the line specs, and offers an opportunity to join an exclusive group. This TVC plays off these new mods, heroing the Warrior’s aesthetics and bold road presence.”
Nissan Warrior is available from all Nissan car dealerships.
Client: Nissan New Zealand
Nissan Managing Director: John Manly
Nissan National Marketing Manager: Leighton Agnew
Campaign Title: One Look Says it All
Agency: Whybin\TBWA Auckland
ECD: Christy Peacock
CD: Karen Maurice O’Leary
CD: Tim Huse
Group Account Director: Maike Blackman
Account Manager: Natalie Brock
Agency Producer: Nick Kelly
Agency Editor: Jim Hudson
Production Company: 8
Director: Josh Frizzell
Producer: Anna Kennedy