Bestads Six of the Best reviewed by Ahmed El Zoghlami, ECD, J. Walter Thompson North Africa

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Ahmed-1.jpegEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Ahmed El Zoghlami, ECD, J. Walter Thompson, North Africa.

It’s always a pleasure to watch an Old Spice ad, they always manage to surprise us. As long as I can remember, this is a campaign that stays fresh not by reinventing itself regularly, €but by fully committing to its bizarre ideas and executing to perfection.

I remember the first ad “la marche de l’empereur”, that day I cheered as they found the trick that will put them from the road of declination to infinity. Even if it is not the same mechanic as “bear” yet the style is still waiting for you.