Tourism New Zealand unveils new global video via Whybin\TBWA, Sydney and Eleven fronted by Oscar-winning filmmaker James Cameron

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EX9005_Tasman_Glacier_LoRes (1).jpgTourism New Zealand, Whybin\TBWA Sydney and Eleven today unveils a new global video fronted by Oscar-winning filmmaker James Cameron.

The video, which was filmed in New Zealand’s South Island, sees James share his passion for the destination he has chosen to call his second home. The filmmaker describes New Zealand as ‘my kind of country,’ and the video clip offers the world a glimpse of what it is that captivates him like nowhere else.

Cameron has a personal connection to New Zealand stemming from a visit in the mid nineties in which he fell in love with the country’s beauty.

EX0241_Paradise_Glenorchy_LoRes (1).jpgFilmed alongside his wife Suzy Amis Cameron, the video sees James taking in the natural wonders of New Zealand’s spectacular South Island, from walking the Tasman Glacier and hiking the Routeburn Track to kayaking through the Dart River.

Says Craig Brooks, creative director at Whybin\TBWA, Sydney: “Inspiring people to travel and experience the larger world is one of the most rewarding briefs a creative can get. Combined with the opportunity to work with one of the world’s best storytellers made this project particularly special. New Zealand is a place that feeds James Cameron’s curious spirit, and his passion for and connection to New Zealand is immediately apparent both in person and this work. I hope more people get to be inspired by a visit to this wonderful place.”

The video will roll-out in Tourism New Zealand’s key markets to inspire travellers to follow in the footsteps of James Cameron and visit New Zealand.

Whybin\TBWA Sydney

Executive Creative Director: Gary McCreadie

Executive Creative Director: Wesley Hawes

Creative Director: Craig Brooks

Creative Director: Ian Williamson

Group Head: Justin Cox

Senior Account Director: Erin Kelly

Account Manager: Cosmo Haskard

Executive Planning Director: Hristos Varouhas

Broadcast Content Director: Christina Wilmot

Production Director: Jonathan Pitcher

Sound: Beau Silvester

Eleven

Senior Account Director: Fiona Milliken

Senior Account Manager: Claire Verlander

Senior Account Executive: Jade Barringer

Robber’s Dog

Production Company: Robber’s Dog

Director: Daniel Borgman

Managing Director: George Mackenzie

Producer: Loren Bradley

DOP: Shelley Farthing-Dawe

Editor: Dave Whitaker

Photography

Photographer: Alistair Guthrie

Assistant: Gavin McGregor

Tourism New Zealand

Chief Executive: Kevin Bowler

Director of Marketing: Andrew Fraser

General Manager Global Marketing Communications: Kate Necklen

Global Brand Manager: Jodi Redden

General Manager PR & Major Events: Rebecca Ingram