Bestads Six of the Best reviewed by Karen Costello, EVP and ECD, Deutsch, LA

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3d4b937.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Karen Costello, EVP and executive creative director, Deutsch, Los Angeles.

Pick: Nike Unlimited Future. The power of human potential is a pretty timeless theme and I have to say, I’ve always been a sucker for a great sport story. And Nike has always been one of the best at tapping into that. This spot is simple, without a lot of star power in it, but the message still comes through. And it’s a good one. READ MORE…