Bestads Six of the Best reviewed by Reed Collins, chief creative officer, Ogilvy & Mather, Hong Kong

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ReedCollins-web-thumb-300x450-93442.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Reed Collins, chief creative officer at Ogilvy & Mather, Hong Kong.

Winner: Audi: Duel. A perfectly timed film for U.S. politics and great to see a foreign brand feel confident enough to do so. That they invested in such a large production and high profile media buy for what would normally be some shitty hashtag on instagram deserves infinitely much more praise.

Runner-up: Le Trefle: Wild Trip. While the film dragged on a little too long for my liking, there were enough moments to keep me interested until the end. But I’m not totally sure it was worth the wait. READ MORE…