Bestads Six of the Best reviewed by Reed Collins, chief creative officer, Ogilvy & Mather, Hong Kong
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Reed Collins, chief creative officer at Ogilvy & Mather, Hong Kong.
Winner: Audi: Duel. A perfectly timed film for U.S. politics and great to see a foreign brand feel confident enough to do so. That they invested in such a large production and high profile media buy for what would normally be some shitty hashtag on instagram deserves infinitely much more praise.
Runner-up: Le Trefle: Wild Trip. While the film dragged on a little too long for my liking, there were enough moments to keep me interested until the end. But I’m not totally sure it was worth the wait. READ MORE…