Mount Franklin provides hydration for any situation via Saatchi & Saatchi, New Zealand

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Apron thumbnail.jpgMount Franklin has just released a new summer campaign, focusing on favourite summer moments Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone – this time having a little fun with rhyme.

 

The campaign via Saatchi & Saatchi New Zealand, aims to capture Aussies when they’re out and about. At the centre of the campaign are three digital videos which all feature an unexpected and humorous twist. The activity also features in outdoor advertising, delivering contextual messages that will appear in classic summer spots and popular transport routes. Other touchpoints include radio, social and in-store.

Cossie thumbnail.jpgSays Anne Joly, water marketing manager, Mount Franklin: “We are thrilled with the strong results The Nation’s Hydration campaign has generated for Mount Franklin.  This summer, more than ever, Mount Franklin will be your perfect hydration sidekick and provide Hydration for any Roadie thumbnail.jpgSituation.”

 

Says Corey Chalmers, joint ECD, Saatchi & Saatchi: “After successfully introducing ‘Mount Franklin’ as ‘The Nation’s Hydration’ last year, it’s been great fun extending this into the Summer campaign. It’s so refreshing to have a client who’s prepared to inject a good dose of Bondi Beach Street Furniture (1).jpghumour into this category.”

CCA Australia – Mount Franklin Water

Victoria Fraser – Group Marketing Manager

Anne Joly – Marketing Manager

Kara Morrow – Senior Brand Manager

Vince Lichaa – Brand Activation Manager

Bec Lucas – Assistant Brand Manager

 

Creative Agency: Saatchi & Saatchi New Zealand

Corey Chalmers – Executive Creative Director

Jordan Sky, Bob Moore & Antony Wilson – Copywriters

Jane Oak – Head of Content

Nick Bulmer – Business Director

David McIndoe – Head of Planning

Gina Williams – Strategist

Patrick Hancock – Senior Account Director

Becky Kusel – Senior Account Manager

Tomas Cottle – Motion GFX

Rob Flynn – Head of Celebration Street Furniture (1).jpgDesign

 

Production Company: Jungle

Director – Steven Saussey

Executive Producer – Nick Simkins

NZ Executive Producer – Yolande Dewey

Australian Producer – Sarah Nichols

DOP – Russell Boyd

VFX – Creature / Lakshman Anandanayagam

Franklin Road

Shane Taipari – Sound Designer

The Kitchen Creative

Simon Lekias – Photographer

Zabrina Wong – Producer

Cream Studios – Retouchers

Capturelab – Retouchers Roadie Billboard (1).jpg