Bestads Six of the Best reviewed by Mark Hendy, executive creative director, Grey, Germany
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Mark Hendy, executive creative director, Grey Germany.
Always feels wrong as a creative director to not feedback on all ideas presented. And in film all deserved credit in some way this week. But for me the winner has to be Expedia for its heroic sense of timing. A message America needs this week even more than ever. Second place is a tough call but the beautifully shot Centrepoint film edges it. The writing might get a little Alanis Morissette at times but I know how tough that region is. So well done. Screw it, Hilux gets joint second. READ MORE…