Bestads Six of the Best reviewed by Michelle Spivak, creative director, TBWA\Chiat\Day, NYC

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Michelle Spivak, creative director, TBWA\Chiat\Day, New York.

BEST TV

This batch of TV/Web Film is tricky. I was excited to see what Snickers would do for Super Bowl this year, but when it came to the LIVE part – I wasn’t sure why it had to be live in the end – other than the mention of the 3rd quarter – there didn’t seem to be anything to make it seem like it couldn’t have been filmed in advance. That said, I bought the hook, and from this bunch it’s my pick – for trying to do something different during the game. READ MORE…